Blar i forfatter "Tudoran, Ana Alina"

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    • Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products 

      Tudoran, Ana Alina; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-12-22)
      The present study sheds light on the kind of relationships that link first transaction consumer satisfaction (CS), purchase intention (PI), and willingness to pay (WTP) for new food products. The article presents a comparative evaluation of linear and nonlinear quadratic and cubic specifications used to assess the relationships involved. The study uses empirical evidence from three product-testing ...

    • Comparing time focus with time importance for measuring future time perspectives in the context of pro-environmental values and outcomes 

      Olsen, Svein Ottar; Tuu, Ho Huy; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-02-27)
      Introduction: In the area of environmental psychology, time and the temporal perspective have often been used as an overarching framework to explain or predict environmental outcomes. This study aims to introduce a new Time Importance Scale (TIS) based on the attitude strength theory and to assess its nomological validity in comparison with the more established Temporal Focus Scale (TFS) in the ...

    • Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication 

      Alteren, Gro; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2015-07-29)
      This study examines the extent to which behavioral commitment and communication mediate the effect of customer orientation on export performance such as satisfaction with the percentage margin, capability of payment, and level of complaints. The research was carried out in the Norwegian seafood industry with a sample of 105 exporters. Length of the relationship, firm size and environmental ...

    • Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-24)
      Prior research suggests inconsistent relationships between individuals’ personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (<i>N</i> = 810), we investigated the relationships between the Big Five personality traits, domain-specific consideration of future consequences (CFC), and consumption of functional foods. Structural equation ...

    • Open-mindedness and adaptive business style: Competences that contribute to building relationships in dissimilar export markets 

      Alteren, Gro; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
      <p><i>Purpose - </i>The purpose of this paper is to investigate the role of relational competences, such as open-mindedness and the ability to adapt business style, in developing trustworthy relationships through communication in the export markets in different cultural contexts. <p><i>Design/methodology/approach - </i>The analysis is performed on survey-based data from a sample consisting of 39.9 ...